Our Unique Approach

Wester Ross is unique in its approach to salmon farming. We produce an exceptional, artisan salmon as a result of our exceptional commitment; and our commitment is driven by our six core principles. We do not compromise.

Our Heritage

Wester Ross is a county in the Northwest Scottish Highlands where our farms, in the pristine waters of Wester Ross sea lochs, enjoy the benefit of invigorating Atlantic tides. The central point for the Wester Ross Fisheries operation is Ullapool. It’s a whitewashed little coastal town set on the banks of Loch Broom, picturesque and picture postcard; but with a busy and thriving commercial harbour.

Ullapool has a unique connection with America. In the Highland clearances of the late 18th century it was one of the main departure points for families of Scots heading to North America to begin new lives. In honour of their Scottish heritage they named their new land “Nova Scotia”. These strong, historical ties with America have never been broken and Wester Ross today, has a very strong customer base in the USA.

Founded in 1977, by Robin Bradley and Alan Mann, Wester Ross Fisheries is the oldest independent, owner-operated salmon farm in Scotland and we have been hand rearing our fish for generations. We currently operate three seawater sites in Loch Kannaird, Loch Broom and Little Loch Broom with a processing unit and a sales and administration office in Dingwall.

We farm in Scotland, we are based in Scotland and salmon farming is in the blood of many of the families who have worked with us over the years.

Our Heritage

Welfare & Husbandry

The health and welfare of our salmon is of paramount importance to us. Our fish are hand reared, hand fed and slowly grown. We favour traditional and natural practices over modern, automated systems with chemical management.

Our stocking density is exemplary with an average of 1% fish and 99% water and we operate a minimal handling at sea policy, in order to avoid disturbing the salmon’s naturally protective mucous layer . Our swim through system enables a low stress transfer of salmon between pens and our in house, on site marine biologist, carries out random and regular health checks.

Our staff to fish ratio is six times higher than the industry average which allows our team to spend a significant amount of time with the fish, giving them the ability to observe and respond immediately to any potential welfare challenge.

All of this means that our salmon farmers are on the water, every day, all year round, time after time. Our fish are ever under the watchful eyes of Wester Ross.

Wester Ross is proud to be RSPCA freedom food certified. The RSPCA program is your guarantee that our salmon enjoy the four freedoms:

  1. Freedom from thirst, hunger & malnutrition
  2. Freedom from discomfort, pain, injury or disease
  3. Freedom to express normal behavior
  4. Freedom from fear & distress
Welfare & Husbandry

Our Ethics & All Natural Management

We use no antibiotics, hormones, medicines or GMO ingredients in the rearing of our salmon. Our farms are medicine free. Salmon do need pigments for optimum immunity but we give nutritional supplements and naturally occurring Panaferd® pigments that are derived entirely from natural sources. Our custom designed feed contains approved organic ingredients to satisfy the instinct of the salmon to seek out quality nutrition.

Our fish are hand reared and purposefully slowly grown, we don’t use unnatural management or artificial feeding regimes. Some salmon can reach market size 18 months after hatching but Wester Ross deliberately selects a diet and adopts a feeding practice to grow them significantly slower, reaching market size in 24 – 30 months. We slow grow our salmon this way, so that so they develop over time, producing the superior texture and taste for which Wester Ross is famous.

Keeping our fish healthy is crucially important to us. Sea lice live on wild salmon, but nature is intelligent and there are groups of fish that have evolved to live off sea parasites. Natural parasite control occurs in the wild on account of these symbiotic relationships, and by the fact that sea lice can’t survive in the fresh water when salmon return to the rivers. Consequently, keeping sea farmed salmon healthy and lice free, in pens, and without medicines, needs innovative management.

Wester Ross was the first farm to recreate that symbiotic relationship by introducing Ballan Wrasse to the salmon pens. Wrasse are one of the fish families that have evolved to live off sea parasites and Ballan and Rainbow Wrasse are native to the waters around Wester Ross. It’s a natural and mutually beneficial pairing with our Atlantic salmon. We provide a purpose designed wrasse friendly environment within each salmon pen and one busy little wrasse can keep more than one hundred salmon clean and healthy, just by doing what nature intended.

We have gone one step further in low impact farming because we don’t use farmed wrasse. We draw upon the population of wrasse living in the sea lochs we farm and we fish them sustainably. The wrasse live close to the rocky shoreline and are easily caught, but only those of appropriate size and age are introduced to our pens with the remainder safely returned to the loch. Wester Ross relies upon the knowledge and experience of our dedicated wrasse fishermen to preserve the local wrasse populations by careful selection of individual fish and by considered rotation of wrasse fishing sites.

Knowledge, experience and skills are being lost from many industries. Wester Ross believes in keeping traditional skills alive and we choose time honoured practices over mechanical management. Generations of sea farmers and fishermen have worked these waters and we recognise the priceless value of knowledge gained from experience. So we fish for our wild wrasse, we don’t buy them in; we use local fishermen to hand craft our wrasse creels and we don’t use anti-foulants or chemical cleaners on our nets. We maintain our nets by regularly raising them, hand checking, exposing them to the cleaning and drying power of the elements, and then re-using them or taking them ashore for hand mending. But most importantly of all: we hand rear our salmon; because only sea farmers can tend fish, monitor welfare and farm without chemicals or medicines, to grow salmon with the health and vitality that nature intended.

Our Ethics & All Natural Management

Our Pledge to Sustainability

We have an outstanding “fish in fish out” (FIFO) ratio of less than 1:1. What this means is that we use less than 1kg of protein feed to produce 1kg of salmon and within farming industries that is truly extraordinary.

Our salmon are hand fed a marine fishmeal feed that is developed specifically for Wester Ross. Our feed is based on trimmings of fish that were caught for human consumption, to ensure that our farming operation does not impact upon wild fish populations.

We invest in and support our local community, we buy local whenever we can and we are mindful of our carbon footprint. We recycle, we upcycle, and we don’t use chemicals, antifoulants or medicines that would not only affect the health and purity of our salmon, but would also pollute the sea lochs and affect indigenous marine life.

"Friends of the Sea” is a project of the World Sustainability Organization, for the certification and promotion of seafood from sustainable fisheries and sustainable aquaculture. Our certification is their recognition of the sustainability of our farming operation."

Our Pledge to Sustainability

Our Stewardship & Respect for the Environment

As sea water farmers, we are guardians of the natural aquatic environment and we are committed to sustainable, low impact farming and stewardship of the sea for future generations.

Regulatory permissions for salmon farming are only granted where no long term impact upon the environment can be demonstrated and our sea farms meet ISO14001, the highest environmental management standard. Wester Ross holds the endorsement from the Scottish Industry Code of Good Practices and our sites are monitored continually for environmental impact, with regular, formal measuring of seabed conditions. Our pens, ropes and metals are recycled and although debris is extremely rare, we regularly patrol the lochs around our farms for stray materials.

Sustainability

We farm respectfully and sympathetically, adjacent to Isle Martin, a designated Scottish nature reserve and bird sanctuary; leaving no imprint and with a thriving and naturally occurring aquatic environment. Our natural predator nets keep our salmon safe without the need for harmful aquatic life deterrents and we operate in harmony with the environment, alongside dolphins and seals. Marine life thrives within metres of our pens, there is no higher environmental certification.

Our Stewardship & Respect for the Environment

Premium Quality & Exceptional Taste

Our pristine Scottish waters, impeccable welfare standards and natural management practices produce a salmon that is healthy, vigorous, free from impurities and packed with essential vitamins and omega-3 oils. Its pure taste is unique and memorable; a little on the sweeter side, with an unsurpassed umami flavour.

The premium quality of Wester Ross Artisan Salmon is recognised by Michelin chefs and acclaimed critics around the world and we supply premier quality food service and discerning retailers throughout UK, USA, Asia and Europe. Its superior taste and texture is endorsed by our Michelin-starred brand ambassador Shaun Rankin (hyperlink to chef’s table)

Our premium brand values and commitment to welfare, strong environmental ethics and sustainable practice is woven through everything that we do from start to finish. Wester Ross produces exceptional salmon as a result of exceptional commitment. Try us; taste us; love us!

Premium Quality & Exceptional Taste